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How do we assure quality…….
FGDs, DIs, Ethnographic studies
Recruit twofold sample size 
Check over phone/ web/ professional bodies to know more about respondents
Additional screening on professional competitiveness
Classify respondents to selected, backup and rejected
Invite 20% more selected respondents to FGD/DI to assure recruitment ratio
Analyst sit with moderator during discussion
Three tier quality check in transcription. By transcriber, moderator and by Analyst
Quantitative F2F/Tele/Online/CLT - with higher class respondents
Recruit twofold sample size
Check over phone/ web/ professional bodies to know more about respondents
Back check each respondent after the interview
   
 
     
     

 

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